{"id":156,"date":"2025-06-23T11:25:33","date_gmt":"2025-06-23T11:25:33","guid":{"rendered":"https:\/\/brandnexusstudios.co.za\/blog\/?p=156"},"modified":"2025-06-23T11:37:15","modified_gmt":"2025-06-23T11:37:15","slug":"short-form-video-content","status":"publish","type":"post","link":"https:\/\/brandnexusstudios.co.za\/blog\/short-form-video-content\/","title":{"rendered":"Short-Form Video &#038; Social Commerce: Boost Your Sales in 2025"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/short-form-video-content\/#Introduction_to_Short-Form_Video_Content_Social_Commerce\" >Introduction to Short-Form Video Content &amp; Social Commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/short-form-video-content\/#Why_Short-Form_Video_Content_Social_Commerce_Are_Essential\" >Why Short-Form Video Content &amp; Social Commerce Are Essential<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/short-form-video-content\/#The_Surge_of_Short-Form_Video_Content\" >The Surge of Short-Form Video Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/short-form-video-content\/#The_Growth_of_Social_Commerce\" >The Growth of Social Commerce<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/short-form-video-content\/#How_to_Create_Effective_Short-Form_Video_Content\" >How to Create Effective Short-Form Video Content<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/short-form-video-content\/#Step_1_Know_Your_Audience\" >Step 1: Know Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/short-form-video-content\/#Step_2_Craft_Compelling_Stories\" >Step 2: Craft Compelling Stories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/short-form-video-content\/#Step_3_Optimize_for_Platforms\" >Step 3: Optimize for Platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/short-form-video-content\/#Step_4_Incorporate_Social_Commerce_Features\" >Step 4: Incorporate Social Commerce Features<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/short-form-video-content\/#Best_Practices_for_Social_Commerce_Success\" >Best Practices for Social Commerce Success<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/short-form-video-content\/#Build_Trust_with_Authentic_Content\" >Build Trust with Authentic Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/short-form-video-content\/#Leverage_Influencer_Partnerships\" >Leverage Influencer Partnerships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/short-form-video-content\/#Optimize_Product_Listings\" >Optimize Product Listings<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/short-form-video-content\/#Measuring_Success_Analytics_and_KPIs\" >Measuring Success: Analytics and KPIs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/short-form-video-content\/#Common_Challenges_and_Solutions\" >Common Challenges and Solutions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/short-form-video-content\/#Challenge_Low_Engagement\" >Challenge: Low Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/short-form-video-content\/#Challenge_High_Cart_Abandonment\" >Challenge: High Cart Abandonment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/short-form-video-content\/#Challenge_Limited_Budget\" >Challenge: Limited Budget<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/short-form-video-content\/#External_Resources_and_Tools\" >External Resources and Tools<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Introduction_to_Short-Form_Video_Content_Social_Commerce\"><\/span>Introduction to Short-Form Video Content &amp; Social Commerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In 2025, short-form video content and social commerce are revolutionizing how small business owners, digital marketers, and tech professionals engage audiences and drive sales. Platforms like TikTok, Instagram Reels, and YouTube Shorts dominate user attention with concise, engaging videos under 60 seconds. Paired with social commerce, which allows seamless in-app purchases, these tools create a powerful ecosystem for building brand loyalty and boosting revenue. This blog post provides actionable strategies to harness short-form video content and social commerce, helping you stay ahead in a competitive digital landscape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Short-Form_Video_Content_Social_Commerce_Are_Essential\"><\/span>Why Short-Form Video Content &amp; Social Commerce Are Essential<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Surge_of_Short-Form_Video_Content\"><\/span>The Surge of Short-Form Video Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Short-form video content has become a cornerstone of digital marketing. With over 60% of global internet users consuming short-form videos daily, platforms like TikTok (1.5 billion monthly active users in 2025) and Instagram Reels are critical for reaching audiences. These videos excel at delivering authentic, creative messages that resonate with viewers.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High Engagement<\/strong>: Short-form videos generate 2.5x more engagement than long-form content.<\/li>\n\n\n\n<li><strong>Mobile Optimization<\/strong>: Over 80% of video views occur on mobile devices, aligning with short-form\u2019s vertical format.<\/li>\n\n\n\n<li><strong>Cost Efficiency<\/strong>: Small businesses can produce professional videos using smartphones and free tools like CapCut.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Growth_of_Social_Commerce\"><\/span>The Growth of Social Commerce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Social commerce, the integration of e-commerce into social platforms, is projected to exceed $3 trillion globally by 2026. Features like Instagram Shops, TikTok Shop, and Pinterest\u2019s Buyable Pins enable users to purchase products without leaving the app, streamlining the buyer journey.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Frictionless Purchases<\/strong>: In-app checkouts increase conversion rates by up to 30%.<\/li>\n\n\n\n<li><strong>Personalized Ads<\/strong>: Platform algorithms deliver tailored product recommendations.<\/li>\n\n\n\n<li><strong>Influencer Impact<\/strong>: 70% of consumers trust influencer endorsements over traditional ads.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_Effective_Short-Form_Video_Content\"><\/span>How to Create Effective Short-Form Video Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Know_Your_Audience\"><\/span>Step 1: Know Your Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding your audience is the foundation of successful short-form video content. Use platform analytics (e.g., TikTok Insights, Instagram Analytics) to identify demographics, interests, and peak engagement times.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyze follower data to pinpoint age, location, and preferences.<\/li>\n\n\n\n<li>Study trending hashtags and sounds to align with audience interests.<\/li>\n\n\n\n<li>Monitor competitors to identify content gaps you can fill.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Craft_Compelling_Stories\"><\/span>Step 2: Craft Compelling Stories<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Short-form videos thrive on storytelling. Hook viewers in the first three seconds with a bold statement, question, or visual. Keep narratives concise and authentic to maintain attention.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Start Strong<\/strong>: Use eye-catching visuals or trending audio to grab attention.<\/li>\n\n\n\n<li><strong>Show Value<\/strong>: Highlight benefits (e.g., product features, discounts) early.<\/li>\n\n\n\n<li><strong>Be Authentic<\/strong>: Avoid overly polished content; relatability drives engagement.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Optimize_for_Platforms\"><\/span>Step 3: Optimize for Platforms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Each platform has unique requirements for short-form video content. Tailor your videos to maximize reach and engagement.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TikTok<\/strong>: Focus on trends, humor, and native audio (15-60 seconds).<\/li>\n\n\n\n<li><strong>Instagram Reels<\/strong>: Prioritize high-quality visuals and hashtags (15-90 seconds).<\/li>\n\n\n\n<li><strong>YouTube Shorts<\/strong>: Emphasize tutorials or quick tips (up to 60 seconds).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Incorporate_Social_Commerce_Features\"><\/span>Step 4: Incorporate Social Commerce Features<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Integrate shoppable elements into your videos to drive sales. Use platform-specific tools to link products directly within content.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TikTok Shop<\/strong>: Add product links to videos for instant purchases.<\/li>\n\n\n\n<li><strong>Instagram Shops<\/strong>: Tag products in Reels and Stories.<\/li>\n\n\n\n<li><strong>Pinterest Buyable Pins<\/strong>: Link videos to product pages for seamless shopping.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Practices_for_Social_Commerce_Success\"><\/span>Best Practices for Social Commerce Success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Build_Trust_with_Authentic_Content\"><\/span>Build Trust with Authentic Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Trust is critical in social commerce. Showcase real customer testimonials, behind-the-scenes content, or user-generated content (UGC) to build credibility.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Share customer reviews in video format for authenticity.<\/li>\n\n\n\n<li>Highlight your brand\u2019s values (e.g., sustainability, quality).<\/li>\n\n\n\n<li>Encourage UGC by running contests or hashtag campaigns.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Leverage_Influencer_Partnerships\"><\/span>Leverage Influencer Partnerships<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Influencers amplify your reach and lend credibility. Collaborate with micro-influencers (10,000-100,000 followers) for cost-effective, high-engagement campaigns.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choose influencers whose audience aligns with your brand.<\/li>\n\n\n\n<li>Co-create content to ensure authenticity.<\/li>\n\n\n\n<li>Track ROI using unique discount codes or affiliate links.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimize_Product_Listings\"><\/span>Optimize Product Listings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Clear, detailed product listings enhance social commerce conversions. Ensure descriptions, images, and pricing are accurate and compelling.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use high-resolution images and videos.<\/li>\n\n\n\n<li>Write concise, benefit-focused descriptions.<\/li>\n\n\n\n<li>Highlight promotions or limited-time offers.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Measuring_Success_Analytics_and_KPIs\"><\/span>Measuring Success: Analytics and KPIs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Track performance to refine your short-form video content and social commerce strategies. Focus on key performance indicators (KPIs) to gauge success.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Engagement Metrics<\/strong>: Likes, comments, shares, and saves.<\/li>\n\n\n\n<li><strong>Conversion Metrics<\/strong>: Click-through rates, add-to-cart rates, and sales.<\/li>\n\n\n\n<li><strong>Audience Growth<\/strong>: Follower count and reach.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Use tools like Google Analytics, platform insights, and third-party apps (e.g., Hootsuite) to monitor performance and identify trends.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_Challenges_and_Solutions\"><\/span>Common Challenges and Solutions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Challenge_Low_Engagement\"><\/span>Challenge: Low Engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Solution<\/strong>: Experiment with trending formats, audio, or hashtags. A\/B test different hooks to identify what resonates with your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Challenge_High_Cart_Abandonment\"><\/span>Challenge: High Cart Abandonment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Solution<\/strong>: Simplify the checkout process and offer incentives like free shipping or discounts. Retarget users with personalized ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Challenge_Limited_Budget\"><\/span>Challenge: Limited Budget<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Solution<\/strong>: Focus on organic growth through consistent posting and leveraging free tools. Partner with micro-influencers for affordable collaborations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"External_Resources_and_Tools\"><\/span>External Resources and Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For deeper insights into the power of social selling, explore HubSpot\u2019s comprehensive <a href=\"https:\/\/blog.hubspot.com\/marketing\/future-of-advertising-native-social-commerce\" target=\"_blank\" rel=\"nofollow noopener\">Guide to Social Commerce<\/a>, packed with strategies and insightful case studies. And for complementary tips, be sure to check out our own <a href=\"https:\/\/brandnexusstudios.co.za\/\" target=\"_blank\" rel=\"noopener\">blog on the latest video marketing trends<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction to Short-Form Video Content &amp; Social Commerce In 2025, short-form video content and social commerce are revolutionizing<\/p>\n","protected":false},"author":2,"featured_media":148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[74,66,71,72,65,67,68,73,70,69],"class_list":["post-156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-contentmarketing","tag-digitalmarketing","tag-ecommerce","tag-instagramreels","tag-shortformvideo","tag-smallbusiness","tag-socialcommerce","tag-socialmediastrategy","tag-tiktokshop","tag-videomarketing"],"featured_image_urls":{"full":["https:\/\/ml7ewxmv24ng.i.optimole.com\/cb:5G8L.116b\/w:auto\/h:auto\/q:mauto\/ig:avif\/https:\/\/brandnexusstudios.co.za\/blog\/wp-content\/uploads\/2025\/06\/Beyond-the-Scroll.jpg",662,622,false],"thumbnail":["https:\/\/ml7ewxmv24ng.i.optimole.com\/cb:5G8L.116b\/w:150\/h:150\/q:mauto\/rt:fill\/g:ce\/ig:avif\/https:\/\/brandnexusstudios.co.za\/blog\/wp-content\/uploads\/2025\/06\/Beyond-the-Scroll.jpg",150,150,true],"medium":["https:\/\/ml7ewxmv24ng.i.optimole.com\/cb:5G8L.116b\/w:300\/h:282\/q:mauto\/ig:avif\/https:\/\/brandnexusstudios.co.za\/blog\/wp-content\/uploads\/2025\/06\/Beyond-the-Scroll.jpg",300,282,true],"medium_large":["https:\/\/ml7ewxmv24ng.i.optimole.com\/cb:5G8L.116b\/w:auto\/h:auto\/q:mauto\/ig:avif\/https:\/\/brandnexusstudios.co.za\/blog\/wp-content\/uploads\/2025\/06\/Beyond-the-Scroll.jpg",640,601,false],"large":["https:\/\/ml7ewxmv24ng.i.optimole.com\/cb:5G8L.116b\/w:auto\/h:auto\/q:mauto\/ig:avif\/https:\/\/brandnexusstudios.co.za\/blog\/wp-content\/uploads\/2025\/06\/Beyond-the-Scroll.jpg",640,601,false],"1536x1536":["https:\/\/ml7ewxmv24ng.i.optimole.com\/cb:5G8L.116b\/w:auto\/h:auto\/q:mauto\/ig:avif\/https:\/\/brandnexusstudios.co.za\/blog\/wp-content\/uploads\/2025\/06\/Beyond-the-Scroll.jpg",662,622,false],"2048x2048":["https:\/\/ml7ewxmv24ng.i.optimole.com\/cb:5G8L.116b\/w:auto\/h:auto\/q:mauto\/ig:avif\/https:\/\/brandnexusstudios.co.za\/blog\/wp-content\/uploads\/2025\/06\/Beyond-the-Scroll.jpg",662,622,false],"morenews-large":["https:\/\/ml7ewxmv24ng.i.optimole.com\/cb:5G8L.116b\/w:auto\/h:auto\/q:mauto\/ig:avif\/https:\/\/brandnexusstudios.co.za\/blog\/wp-content\/uploads\/2025\/06\/Beyond-the-Scroll.jpg",612,575,false],"morenews-medium":["https:\/\/ml7ewxmv24ng.i.optimole.com\/cb:5G8L.116b\/w:auto\/h:auto\/q:mauto\/ig:avif\/https:\/\/brandnexusstudios.co.za\/blog\/wp-content\/uploads\/2025\/06\/Beyond-the-Scroll.jpg",436,410,false]},"author_info":{"info":["Dean Atteridge, Marketing Manager Brand Nexus Sudios"]},"category_info":"<a href=\"https:\/\/brandnexusstudios.co.za\/blog\/category\/digital-marketing\/\" rel=\"category tag\">Digital Marketing<\/a>","tag_info":"Digital Marketing","comment_count":"0","_links":{"self":[{"href":"https:\/\/brandnexusstudios.co.za\/blog\/wp-json\/wp\/v2\/posts\/156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandnexusstudios.co.za\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandnexusstudios.co.za\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandnexusstudios.co.za\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/brandnexusstudios.co.za\/blog\/wp-json\/wp\/v2\/comments?post=156"}],"version-history":[{"count":0,"href":"https:\/\/brandnexusstudios.co.za\/blog\/wp-json\/wp\/v2\/posts\/156\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandnexusstudios.co.za\/blog\/wp-json\/wp\/v2\/media\/148"}],"wp:attachment":[{"href":"https:\/\/brandnexusstudios.co.za\/blog\/wp-json\/wp\/v2\/media?parent=156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandnexusstudios.co.za\/blog\/wp-json\/wp\/v2\/categories?post=156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandnexusstudios.co.za\/blog\/wp-json\/wp\/v2\/tags?post=156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}