{"id":2761,"date":"2025-11-06T13:55:50","date_gmt":"2025-11-06T13:55:50","guid":{"rendered":"https:\/\/brandnexusstudios.co.za\/blog\/?p=2761"},"modified":"2025-11-06T13:55:53","modified_gmt":"2025-11-06T13:55:53","slug":"website-design-proven-wins","status":"publish","type":"post","link":"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/","title":{"rendered":"Website Design: 21 Proven Wins For Faster Growth"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#Website_Design_21_Proven_Wins_For_Faster_Growth\" >Website Design: 21 Proven Wins For Faster Growth<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#What_website_design_means_in_2025\" >What website design means in 2025<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#21_proven_wins_to_improve_website_design\" >21 proven wins to improve website design<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#1_Set_clear_goals_and_KPIs\" >1) Set clear goals and KPIs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#2_Tight_positioning_and_value_proposition\" >2) Tight positioning and value proposition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#3_Mobile_first_layout_decisions\" >3) Mobile first layout decisions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#4_Information_architecture_that_mirrors_intent\" >4) Information architecture that mirrors intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#5_Simple_navigation_that_never_fights_the_user\" >5) Simple navigation that never fights the user<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#6_Hero_sections_that_carry_real_weight\" >6) Hero sections that carry real weight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#7_Trust_signals_that_feel_earned\" >7) Trust signals that feel earned<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#8_Visual_hierarchy_that_guides_the_eye\" >8) Visual hierarchy that guides the eye<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#9_Copy_that_cuts_to_the_chase\" >9) Copy that cuts to the chase<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#10_Performance_that_meets_Core_Web_Vitals\" >10) Performance that meets Core Web Vitals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#11_Image_compression_and_modern_formats\" >11) Image compression and modern formats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#12_On_page_SEO_that_respects_humans\" >12) On page SEO that respects humans<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#13_Accessibility_baked_in\" >13) Accessibility baked in<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#14_Forms_that_are_friendly_and_fast\" >14) Forms that are friendly and fast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#15_Schema_markup_for_rich_results\" >15) Schema markup for rich results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#16_A_maintainable_design_system\" >16) A maintainable design system<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#17_Editorial_workflows_that_respect_reality\" >17) Editorial workflows that respect reality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#18_Analytics_dashboards_and_QA\" >18) Analytics, dashboards, and QA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#19_Security_and_routine_updates\" >19) Security and routine updates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#20_Smart_hosting_and_caching_layers\" >20) Smart hosting and caching layers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#21_A_no_stress_launch_checklist\" >21) A no stress launch checklist<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#Website_design_portfolio_landing_that_converts\" >Website design portfolio landing that converts<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#Structure_to_copy\" >Structure to copy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#Our_website_design_process_at_a_glance\" >Our website design process at a glance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#Design_system_essentials_for_consistent_website_design\" >Design system essentials for consistent website design<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#Build_a_simple_style_guide\" >Build a simple style guide<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#Speed_and_Core_Web_Vitals_for_website_design\" >Speed and Core Web Vitals for website design<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#Quick_wins_that_compound\" >Quick wins that compound<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#Content_that_makes_website_design_sell\" >Content that makes website design sell<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#Write_for_outcomes_first\" >Write for outcomes first<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#Make_CTAs_obvious_and_helpful\" >Make CTAs obvious and helpful<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#SEO_that_supports_website_design_not_the_other_way_around\" >SEO that supports website design, not the other way around<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#Accessibility_is_a_core_requirement_for_website_design\" >Accessibility is a core requirement for website design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#Tech_stack_choices_for_future_proof_website_design\" >Tech stack choices for future proof website design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#Governance_that_keeps_website_design_healthy\" >Governance that keeps website design healthy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#Case_study_card_formula_for_portfolio_pages\" >Case study card formula for portfolio pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#Preflight_checklist_for_a_clean_website_design_launch\" >Preflight checklist for a clean website design launch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#Why_many_redesigns_fail_and_how_to_avoid_it\" >Why many redesigns fail and how to avoid it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#Examples_of_focused_sections_inside_website_design\" >Examples of focused sections inside website design<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#Outcome_bar\" >Outcome bar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#Objection_crusher\" >Objection crusher<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#Process_snapshot\" >Process snapshot<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#Editing_experience_that_respects_your_team\" >Editing experience that respects your team<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#Measure_what_matters_after_launch\" >Measure what matters after launch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#When_to_invest_in_a_full_website_design_vs_a_refresh\" >When to invest in a full website design vs a refresh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#Maintenance_that_protects_website_design_over_time\" >Maintenance that protects website design over time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#Homepage_copy_blocks_that_sharpen_website_design\" >Homepage copy blocks that sharpen website design<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#Headline\" >Headline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#Subhead\" >Subhead<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#CTA\" >CTA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#Proof_strip\" >Proof strip<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#Common_pitfalls_that_slow_website_design\" >Common pitfalls that slow website design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#Mini_checklist_what_to_review_on_every_page\" >Mini checklist: what to review on every page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#FAQs\" >FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#What_is_the_average_cost_of_website_design_for_a_small_business\" >What is the average cost of website design for a small business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#How_long_does_professional_website_design_take\" >How long does professional website design take?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-60\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#Which_CMS_is_best_for_website_design_in_2025\" >Which CMS is best for website design in 2025?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-61\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#How_do_I_measure_ROI_from_a_redesign\" >How do I measure ROI from a redesign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-62\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#Do_I_need_maintenance_after_launch\" >Do I need maintenance after launch?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-63\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#What_makes_a_portfolio_page_convert\" >What makes a portfolio page convert?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-64\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#How_important_is_accessibility\" >How important is accessibility?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-65\" href=\"https:\/\/brandnexusstudios.co.za\/blog\/website-design-proven-wins\/#References\" >References<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><!DOCTYPE html><br \/>\n<html lang=\"en\"><br \/>\n<head><br \/>\n  <meta charset=\"utf-8\" \/><br \/>\n  <title>Website Design: 21 Proven Wins For Faster Growth<\/title><br \/>\n  <meta name=\"description\" content=\"Website design that converts. Discover 21 proven wins for speed, UX, SEO, and revenue, plus a checklist to launch with confidence.\" \/>\n  <link rel=\"canonical\" href=\"https:\/\/www.brandnexusstudios.co.za\/blog\/website-design-proven-wins\" \/>\n  <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\" \/><\/p>\n<p>  <script type=\"application\/ld+json\">\n  {\n    \"@context\": \"https:\/\/schema.org\",\n    \"@type\": \"BlogPosting\",\n    \"mainEntityOfPage\": {\n      \"@type\": \"WebPage\",\n      \"@id\": \"https:\/\/www.brandnexusstudios.co.za\/blog\/website-design-proven-wins\"\n    },\n    \"headline\": \"Website Design: 21 Proven Wins For Faster Growth\",\n    \"description\": \"Website design that converts. Discover 21 proven wins for speed, UX, SEO, and revenue, plus a checklist to launch with confidence.\",\n    \"image\": [\n      \"https:\/\/ml7ewxmv24ng.i.optimole.com\/w:auto\/h:auto\/cb:5G8L.116b\/ig:avif\/q:mauto\/id:e252df55f33dc16f96808037c6238a9b\/directUpload\/Website-Design-Feature-Image.png\"\n    ],\n    \"author\": {\n      \"@type\": \"Person\",\n      \"name\": \"Morne de Heer\"\n    },\n    \"publisher\": {\n      \"@type\": \"Organization\",\n      \"name\": \"Brand Nexus Studios\",\n      \"url\": \"https:\/\/www.brandnexusstudios.co.za\",\n      \"logo\": {\n        \"@type\": \"ImageObject\",\n        \"url\": \"https:\/\/ml7ewxmv24ng.i.optimole.com\/cb:5G8L.116b\/w:auto\/h:auto\/q:mauto\/ig:avif\/https:\/\/www.brandnexusstudios.co.za\/images\/logo.png\"\n      }\n    },\n    \"datePublished\": \"2025-11-06\",\n    \"dateModified\": \"2025-11-06\",\n    \"url\": \"https:\/\/www.brandnexusstudios.co.za\/blog\/website-design-proven-wins\",\n    \"inLanguage\": \"en\",\n    \"wordCount\": \"2981\",\n    \"keywords\": \"website design, web design services, responsive design, UX, UI, conversion rate optimization, Core Web Vitals, accessibility, WordPress design, portfolio\"\n  }\n  <\/script><\/p>\n<p>  <script type=\"application\/ld+json\">\n  {\n    \"@context\": \"https:\/\/schema.org\",\n    \"@type\": \"FAQPage\",\n    \"mainEntity\": [\n      {\n        \"@type\": \"Question\",\n        \"name\": \"What is the average cost of website design for a small business?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"Most small business website design projects range from R25,000 to R150,000 depending on scope, custom features, integrations, content, and timeline. 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For headless builds, consider Next.js with a CMS like WordPress, Sanity, or Storyblok to balance speed and editorial control.\"\n        }\n      },\n      {\n        \"@type\": \"Question\",\n        \"name\": \"How can I measure ROI from website design?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"Track conversions tied to goals like leads, demo bookings, or sales. Use analytics, heatmaps, and call tracking, then attribute revenue by channel. Compare baseline metrics before and after the redesign for clarity.\"\n        }\n      },\n      {\n        \"@type\": \"Question\",\n        \"name\": \"Do I need ongoing maintenance after website design launches?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"Yes. Ongoing maintenance covers updates, security, backups, uptime monitoring, and optimization. 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Set numeric targets for traffic, leads, and revenue.\"\n      },\n      {\n        \"@type\": \"HowToStep\",\n        \"name\": \"Map the information architecture\",\n        \"text\": \"Create a sitemap and content outline that supports your user journeys and search intent. Prioritize pages that drive revenue.\"\n      },\n      {\n        \"@type\": \"HowToStep\",\n        \"name\": \"Wireframe key templates\",\n        \"text\": \"Sketch low fidelity layouts for homepage, services, portfolio, and contact. Validate structure before visual design.\"\n      },\n      {\n        \"@type\": \"HowToStep\",\n        \"name\": \"Design the UI system\",\n        \"text\": \"Build a style guide with color, type, spacing, and components. Create responsive mockups and clickable prototypes.\"\n      },\n      {\n        \"@type\": \"HowToStep\",\n        \"name\": \"Develop and integrate\",\n        \"text\": \"Build accessible, SEO friendly templates. Connect CMS, CRM, analytics, and any third party tools.\"\n      },\n      {\n        \"@type\": \"HowToStep\",\n        \"name\": \"Optimize for speed\",\n        \"text\": \"Compress images, preload critical assets, implement caching, and minimize scripts to meet Core Web Vitals targets.\"\n      },\n      {\n        \"@type\": \"HowToStep\",\n        \"name\": \"Launch and iterate\",\n        \"text\": \"Run your preflight checklist, ship, monitor, and improve using heatmaps, user feedback, and A\/B tests.\"\n      }\n    ],\n    \"supply\": [\n      {\"@type\": \"HowToSupply\",\"name\":\"Content plan\"},\n      {\"@type\": \"HowToSupply\",\"name\":\"Brand assets\"},\n      {\"@type\": \"HowToSupply\",\"name\":\"CMS credentials\"}\n    ],\n    \"tool\": [\n      {\"@type\": \"HowToTool\",\"name\":\"Design tool\"},\n      {\"@type\": \"HowToTool\",\"name\":\"CMS\"},\n      {\"@type\": \"HowToTool\",\"name\":\"Analytics suite\"}\n    ]\n  }\n  <\/script><br \/>\n<\/head><br \/>\n<body><\/p>\n<article>\n<header>\n<h1><span class=\"ez-toc-section\" id=\"Website_Design_21_Proven_Wins_For_Faster_Growth\"><\/span>Website Design: 21 Proven Wins For Faster Growth<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><em>By Morne de Heer. Published by <a href=\"https:\/\/www.brandnexusstudios.co.za\" target=\"_blank\" rel=\"noopener\">Brand Nexus Studios<\/a>.<\/em><\/p>\n<figure style=\"margin: 1rem 0;\">\n        <img data-opt-id=1314031977  fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/ml7ewxmv24ng.i.optimole.com\/w:1024\/h:1024\/cb:5G8L.116b\/ig:avif\/q:mauto\/id:e252df55f33dc16f96808037c6238a9b\/directUpload\/Website-Design-Feature-Image.png\" alt=\"Modern website design feature image showing responsive layouts on laptop and mobile\" title=\"Website Design Feature Image\" loading=\"lazy\" style=\"width:100%;height:auto;\" \/><figcaption>High impact website design starts with clarity, speed, and trust. All images shown are compressed for page speed.<\/figcaption><\/figure>\n<\/header>\n<section>\n<p><strong>Here is the truth.<\/strong> Website design is no longer a paint job. It is your growth engine. If you want more qualified leads and revenue, your website design must serve a clear strategy, not guesswork.<\/p>\n<p>In this guide, we break down 21 proven wins that make website design convert. You will see how to structure a portfolio landing page, how to plan the build, and what to measure after launch.<\/p>\n<p>Expect practical checklists, fast tips, and examples. You will also learn how to cut load time with image compression and caching, two small changes that create big UX gains.<\/p>\n<p>If you prefer a partner to build and maintain your site, our <a href=\"https:\/\/www.brandnexusstudios.co.za\/website-design-development\/\" target=\"_blank\" rel=\"noopener\">website design and development services<\/a> focus on performance, accessibility, and results.<\/p>\n<\/section>\n<section>\n<h2><span class=\"ez-toc-section\" id=\"What_website_design_means_in_2025\"><\/span>What website design means in 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Attention is scarce. Great website design removes friction, answers objections, and guides the next step. It blends messaging, UX, UI, and engineering into one cohesive system.<\/p>\n<p>The winning formula is simple. Design for humans first, search engines second, and your team last. Your content must be clear, your pages fast, and your editing experience painless.<\/p>\n<ul>\n<li>Shape every template around one primary goal.<\/li>\n<li>Build responsive components that scale across breakpoints.<\/li>\n<li>Use analytics to validate, not to guess.<\/li>\n<\/ul>\n<p>When your website design operates like a product, you attract, teach, and convert with confidence.<\/p>\n<\/section>\n<section>\n<h2><span class=\"ez-toc-section\" id=\"21_proven_wins_to_improve_website_design\"><\/span>21 proven wins to improve website design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Set_clear_goals_and_KPIs\"><\/span>1) Set clear goals and KPIs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Start strong. Tie website design to business outcomes like demos booked, qualified leads, or trial signups. Track them with events and thank you pages so you can prove ROI.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Tight_positioning_and_value_proposition\"><\/span>2) Tight positioning and value proposition<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Lead with who you help and the one problem you solve best. Great website design puts this copy in the hero, above the fold, with a single primary CTA.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Mobile_first_layout_decisions\"><\/span>3) Mobile first layout decisions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Design your smallest breakpoint first. Responsive website design that respects thumbs, tap targets, and readable line lengths always converts better on mobile traffic.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Information_architecture_that_mirrors_intent\"><\/span>4) Information architecture that mirrors intent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Map user journeys. Group content by task, not by your org chart. Strong website design uses a sitemap that aligns with search intent for each page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Simple_navigation_that_never_fights_the_user\"><\/span>5) Simple navigation that never fights the user<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use a conventional header and clear labels. Avoid deep dropdowns when possible. Website design wins when people can find key pages in one or two clicks.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Hero_sections_that_carry_real_weight\"><\/span>6) Hero sections that carry real weight<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pair a crisp headline with a benefit focused subhead and a contrasting CTA. Add a proof bar with logos or results. That is conversion friendly website design.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Trust_signals_that_feel_earned\"><\/span>7) Trust signals that feel earned<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use specific testimonials with names, roles, and results. Add third party badges sparingly. Website design that shows real outcomes builds momentum.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Visual_hierarchy_that_guides_the_eye\"><\/span>8) Visual hierarchy that guides the eye<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Control contrast, size, and spacing. Use a clear type scale and consistent components. When website design scaffolds attention, your message lands faster.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Copy_that_cuts_to_the_chase\"><\/span>9) Copy that cuts to the chase<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Write short, active sentences. Lead with outcomes, then explain features. Website design works best when words do the heavy lifting.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Performance_that_meets_Core_Web_Vitals\"><\/span>10) Performance that meets Core Web Vitals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Target LCP under 2.5s, CLS under 0.1, and a responsive input experience. Compress images, preload hero assets, defer non critical scripts, and use a CDN.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Image_compression_and_modern_formats\"><\/span>11) Image compression and modern formats<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Serve WebP or AVIF for photos and SVG for icons. Lazy load below the fold. This keeps website design fast without sacrificing visual quality.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_On_page_SEO_that_respects_humans\"><\/span>12) On page SEO that respects humans<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use intent aligned keywords in titles, H1s, and intros. Add descriptive alt text and internal links that help users. Great website design supports search, not the other way around.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"13_Accessibility_baked_in\"><\/span>13) Accessibility baked in<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Meet WCAG 2.2. Test keyboard navigation, focus states, and color contrast. Accessible website design improves UX for everyone and protects your brand.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"14_Forms_that_are_friendly_and_fast\"><\/span>14) Forms that are friendly and fast<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ask for less. Use clear labels, inline validation, and logical tab order. The best website design removes friction right where the sale begins.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"15_Schema_markup_for_rich_results\"><\/span>15) Schema markup for rich results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Add Organization, Product, FAQ, and HowTo schema where relevant. Structured data helps search engines understand your content and can improve CTR.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"16_A_maintainable_design_system\"><\/span>16) A maintainable design system<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Create a style guide for color, type, spacing, and components. Reuse patterns. Scalable website design keeps your team fast and consistent.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"17_Editorial_workflows_that_respect_reality\"><\/span>17) Editorial workflows that respect reality<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Non technical teammates should be able to update copy and images safely. Website design aligned to a sane CMS reduces bottlenecks and errors.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"18_Analytics_dashboards_and_QA\"><\/span>18) Analytics, dashboards, and QA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Track conversions, scroll depth, and interactions. Use dashboards that connect revenue to channels. Website design decisions should follow data.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"19_Security_and_routine_updates\"><\/span>19) Security and routine updates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Keep plugins and core updated, use HTTPS, and enforce strong credentials. Secure website design earns trust before anyone reads a line of copy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"20_Smart_hosting_and_caching_layers\"><\/span>20) Smart hosting and caching layers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pick hosting that prioritizes uptime and speed. Use server side and browser caching. This helps website design stay fast under real traffic.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"21_A_no_stress_launch_checklist\"><\/span>21) A no stress launch checklist<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Validate redirects, metadata, schema, analytics, and forms. Test on real devices. Great website design ships clean and improves weekly from there.<\/p>\n<\/section>\n<section>\n<h2><span class=\"ez-toc-section\" id=\"Website_design_portfolio_landing_that_converts\"><\/span>Website design portfolio landing that converts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You do not need 100 case studies. You need a focused portfolio landing page that proves capability in seconds. Use a headline that states your niche and a grid that shows outcomes, not just pretty pictures.<\/p>\n<figure style=\"margin: 1rem 0;\">\n        <img data-opt-id=1685909182  fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/ml7ewxmv24ng.i.optimole.com\/w:1024\/h:1024\/cb:5G8L.116b\/ig:avif\/q:mauto\/id:f4613e1ea2cffab6831660411aa63b09\/directUpload\/Portfolio-Grid-Examples.png\" alt=\"Clean portfolio grid layout showcasing recent website design projects\" title=\"Portfolio Grid Examples\" loading=\"lazy\" style=\"width:100%;height:auto;\" \/><figcaption>A filterable portfolio grid helps visitors find relevant work quickly without cognitive overload.<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Structure_to_copy\"><\/span>Structure to copy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Hero: niche and value claim, plus a CTA to start a project.<\/li>\n<li>Filterable grid: by industry, platform, or objective.<\/li>\n<li>Case study cards: problem, approach, result. Keep it short.<\/li>\n<li>Social proof: select testimonials or rating snippets.<\/li>\n<li>CTA banner: invite contact with a low friction message.<\/li>\n<\/ul>\n<p>Strong website design pairs visuals with proof. Include metrics like conversion lift, speed gains, or revenue impact to anchor credibility.<\/p>\n<\/section>\n<section>\n<h2><span class=\"ez-toc-section\" id=\"Our_website_design_process_at_a_glance\"><\/span>Our website design process at a glance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Clarity beats chaos. Here is the high level flow we recommend for website design projects that need speed and quality.<\/p>\n<figure style=\"margin: 1rem 0;\">\n        <img data-opt-id=220119082  data-opt-src=\"https:\/\/ml7ewxmv24ng.i.optimole.com\/w:1024\/h:1024\/cb:5G8L.116b\/ig:avif\/q:mauto\/id:d807778ac281c2ca49d5d55e862351a7\/directUpload\/Wireframe-to-Mockup-Flow.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%201024%201024%22%20width%3D%221024%22%20height%3D%221024%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%221024%22%20height%3D%221024%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"Wireframe to mockup flow for website design with mobile and desktop views\" title=\"Wireframe to Mockup Flow\" loading=\"lazy\" style=\"width:100%;height:auto;\" \/><figcaption>Wireframes validate structure before you invest in pixels. It saves time and improves outcomes.<\/figcaption><\/figure>\n<ol>\n<li><strong>Discovery and goals:<\/strong> confirm audience, jobs to be done, and KPIs.<\/li>\n<li><strong>IA and content plan:<\/strong> map a sitemap that aligns with intent and internal linking.<\/li>\n<li><strong>Wireframes:<\/strong> design key templates and validate flows early.<\/li>\n<li><strong>Visual design:<\/strong> build a reusable system for components and states.<\/li>\n<li><strong>Development:<\/strong> code accessible, SEO ready templates in your CMS.<\/li>\n<li><strong>Optimization:<\/strong> compress images, implement caching, and meet Core Web Vitals.<\/li>\n<li><strong>Launch and iterate:<\/strong> QA forms, schema, metadata, and analytics, then ship.<\/li>\n<\/ol>\n<p>If you need a results focused partner, <a href=\"https:\/\/www.brandnexusstudios.co.za\/seo-services\/\" target=\"_blank\" rel=\"noopener\">SEO services that support your website design<\/a> make a measurable difference after launch.<\/p>\n<\/section>\n<section>\n<h2><span class=\"ez-toc-section\" id=\"Design_system_essentials_for_consistent_website_design\"><\/span>Design system essentials for consistent website design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Consistency is a conversion tool. When patterns repeat, users learn faster and move with less friction. A solid design system makes that possible.<\/p>\n<figure style=\"margin: 1rem 0;\">\n        <img data-opt-id=1723900998  data-opt-src=\"https:\/\/ml7ewxmv24ng.i.optimole.com\/w:1024\/h:1024\/cb:5G8L.116b\/ig:avif\/q:mauto\/id:cbab33c2752cae1ebab1c851a6c23966\/directUpload\/Design-System-Style-Guide.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%201024%201024%22%20width%3D%221024%22%20height%3D%221024%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%221024%22%20height%3D%221024%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"Typography scale and color palette used in website design style guide\" title=\"Design System Style Guide\" loading=\"lazy\" style=\"width:100%;height:auto;\" \/><figcaption>Your style guide should define color, type, spacing, and core components so every page feels part of the same story.<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Build_a_simple_style_guide\"><\/span>Build a simple style guide<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Color tokens with contrast checked pairs.<\/li>\n<li>Type scale for headings, body, and UI microcopy.<\/li>\n<li>Spacing system for padding, margins, and gaps.<\/li>\n<li>Buttons, form fields, cards, and alerts as reusable parts.<\/li>\n<li>States for hover, focus, disabled, and error.<\/li>\n<\/ul>\n<p>This is where website design moves from art to system. Fewer one offs means faster builds and easier maintenance.<\/p>\n<\/section>\n<section>\n<h2><span class=\"ez-toc-section\" id=\"Speed_and_Core_Web_Vitals_for_website_design\"><\/span>Speed and Core Web Vitals for website design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Speed is UX. Users bounce when pages stall. Fast website design keeps people engaged long enough to act.<\/p>\n<figure style=\"margin: 1rem 0;\">\n        <img data-opt-id=1972775481  data-opt-src=\"https:\/\/ml7ewxmv24ng.i.optimole.com\/w:1024\/h:1024\/cb:5G8L.116b\/ig:avif\/q:mauto\/id:43bda7700b81f44dd841f45758de9f80\/directUpload\/Core-Web-Vitals-Targets.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%201024%201024%22%20width%3D%221024%22%20height%3D%221024%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%221024%22%20height%3D%221024%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"Core Web Vitals chart illustrating speed targets for modern website design\" title=\"Core Web Vitals Targets\" loading=\"lazy\" style=\"width:100%;height:auto;\" \/><figcaption>Hit performance targets by compressing media, minimizing scripts, and caching aggressively.<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Quick_wins_that_compound\"><\/span>Quick wins that compound<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Compress and resize images. Use WebP or AVIF where possible.<\/li>\n<li>Preload hero images and critical fonts to improve perceived speed.<\/li>\n<li>Defer non critical JavaScript and audit third party tags.<\/li>\n<li>Use server side caching and set long browser cache TTLs.<\/li>\n<li>Deliver assets from a CDN close to users.<\/li>\n<\/ul>\n<p>Call this invisible design. When your website design loads instantly and feels responsive, users attribute competence to your brand.<\/p>\n<\/section>\n<section>\n<h2><span class=\"ez-toc-section\" id=\"Content_that_makes_website_design_sell\"><\/span>Content that makes website design sell<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Design amplifies content. Without strong copy, even the best website design feels thin. Focus on clarity, proof, and structure.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Write_for_outcomes_first\"><\/span>Write for outcomes first<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Start pages with the job to be done, not features.<\/li>\n<li>Use buckets like Benefits, Proof, Features, Pricing, FAQs.<\/li>\n<li>Cut fluff and avoid jargon. Plain language wins.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Make_CTAs_obvious_and_helpful\"><\/span>Make CTAs obvious and helpful<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Primary CTA per page, with a softer alternative nearby.<\/li>\n<li>Use verbs that match the next step like Get a quote or See pricing.<\/li>\n<li>Keep forms short and honest about next steps.<\/li>\n<\/ul>\n<p>Your website design should guide visitors from awareness to decision with guardrails, not friction.<\/p>\n<\/section>\n<section>\n<h2><span class=\"ez-toc-section\" id=\"SEO_that_supports_website_design_not_the_other_way_around\"><\/span>SEO that supports website design, not the other way around<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Search and UX work together. Structure pages around intent and make them easy to scan. On page details help search engines understand your content.<\/p>\n<ul>\n<li>Use descriptive titles and meta descriptions that promise value.<\/li>\n<li>Place the primary keyword in natural spots like H1, intro, and one subheading.<\/li>\n<li>Create internal links that move users toward conversion.<\/li>\n<\/ul>\n<p>When SEO and website design align, you win both traffic and conversions. For deeper help after launch, explore <a href=\"https:\/\/www.brandnexusstudios.co.za\/analytics-reporting\/\" target=\"_blank\" rel=\"noopener\">analytics and reporting that reveal what to fix next<\/a>.<\/p>\n<\/section>\n<section>\n<h2><span class=\"ez-toc-section\" id=\"Accessibility_is_a_core_requirement_for_website_design\"><\/span>Accessibility is a core requirement for website design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Accessibility is not extra. It is a must. It raises quality, widens reach, and reduces risk. Inclusive website design works better for everyone.<\/p>\n<ul>\n<li>Ensure color contrast passes for text and UI elements.<\/li>\n<li>Provide keyboard access and visible focus states.<\/li>\n<li>Write alt text that describes function and meaning, not just appearance.<\/li>\n<li>Label form inputs and associate errors clearly.<\/li>\n<\/ul>\n<p>Run audits during design and development. Then recheck during QA with screen readers and automated tools.<\/p>\n<\/section>\n<section>\n<h2><span class=\"ez-toc-section\" id=\"Tech_stack_choices_for_future_proof_website_design\"><\/span>Tech stack choices for future proof website design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pick tools that your team can run. You do not need the flashiest stack. You need stability, speed, and control.<\/p>\n<ul>\n<li><strong>CMS:<\/strong> WordPress with a lean page builder or custom blocks for control and speed.<\/li>\n<li><strong>Front end:<\/strong> Modern HTML, CSS, and light JavaScript. Consider headless for advanced needs.<\/li>\n<li><strong>Hosting:<\/strong> Providers with strong caching and global CDNs.<\/li>\n<li><strong>Monitoring:<\/strong> Uptime, performance, and error tracking.<\/li>\n<\/ul>\n<p>Plan for updates. Website design that ignores maintenance slows down and grows brittle fast.<\/p>\n<\/section>\n<section>\n<h2><span class=\"ez-toc-section\" id=\"Governance_that_keeps_website_design_healthy\"><\/span>Governance that keeps website design healthy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Treat your site like a product with a backlog. Small, steady releases beat big, risky overhauls. Schedule reviews and keep a change log.<\/p>\n<ul>\n<li>Monthly content refresh and link checks.<\/li>\n<li>Quarterly UX and performance audits.<\/li>\n<li>Bi annual accessibility reviews with new WCAG changes.<\/li>\n<\/ul>\n<p>When you work in small cycles, your website design stays sharp and aligned to goals.<\/p>\n<\/section>\n<section>\n<h2><span class=\"ez-toc-section\" id=\"Case_study_card_formula_for_portfolio_pages\"><\/span>Case study card formula for portfolio pages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Do not bury the lede. Put the result first. Then explain the problem and the approach. Keep it short and skimmable.<\/p>\n<ul>\n<li><strong>Result:<\/strong> +62 percent leads in 90 days.<\/li>\n<li><strong>Problem:<\/strong> Slow pages and confusing nav.<\/li>\n<li><strong>Approach:<\/strong> New IA, focused messaging, image compression, and caching.<\/li>\n<\/ul>\n<p>Repeat this pattern. Website design that displays outcomes makes decisions easy for buyers.<\/p>\n<\/section>\n<section>\n<h2><span class=\"ez-toc-section\" id=\"Preflight_checklist_for_a_clean_website_design_launch\"><\/span>Preflight checklist for a clean website design launch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Save this list. It prevents 90 percent of launch drama and keeps your website design on track.<\/p>\n<ul>\n<li>Metadata: unique titles, meta descriptions, and OG tags.<\/li>\n<li>Schema: Organization, Article, Product or Service, and FAQs if relevant.<\/li>\n<li>Redirects: map old URLs to new paths with 301s.<\/li>\n<li>Links: validate internal links and fix broken paths.<\/li>\n<li>Forms: submit and verify email or CRM handoff.<\/li>\n<li>Speed: compress images and verify caching is active.<\/li>\n<li>QA: real device testing on WiFi and mobile data.<\/li>\n<\/ul>\n<p>This is where a seasoned team shines. If you want help scoping or shipping, <a href=\"https:\/\/www.brandnexusstudios.co.za\/contact-us\/\" target=\"_blank\" rel=\"noopener\">contact our team<\/a> to talk timelines and goals.<\/p>\n<\/section>\n<section>\n<h2><span class=\"ez-toc-section\" id=\"Why_many_redesigns_fail_and_how_to_avoid_it\"><\/span>Why many redesigns fail and how to avoid it<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Most redesigns focus on aesthetics and ignore outcomes. Teams ship pretty pages with no measurable lift. That is not website design. That is decoration.<\/p>\n<p>Flip the script. Set a target. Move one metric per release. Test, learn, and repeat. That is how website design becomes a growth loop.<\/p>\n<p>Keep ego out of it. The best website design serves users first and lets data lead the next sprint.<\/p>\n<\/section>\n<section>\n<h2><span class=\"ez-toc-section\" id=\"Examples_of_focused_sections_inside_website_design\"><\/span>Examples of focused sections inside website design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are three sections you can copy into your next build. Each one is short and purpose built to support conversion and trust.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Outcome_bar\"><\/span>Outcome bar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Icons plus short results like 3x faster load time or 41 percent higher conversion. Place it near the hero to build momentum.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Objection_crusher\"><\/span>Objection crusher<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Three columns that address price, timing, and support. Keep answers short and link to details for the curious.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Process_snapshot\"><\/span>Process snapshot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Five step timeline with short captions and a CTA below. Users want to see your map before they start the trip.<\/p>\n<\/section>\n<section>\n<h2><span class=\"ez-toc-section\" id=\"Editing_experience_that_respects_your_team\"><\/span>Editing experience that respects your team<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The CMS is part of website design. If your team cannot update content quickly, your pages will fall behind and conversions will stagnate.<\/p>\n<ul>\n<li>Lock design tokens and guard rails in blocks or components.<\/li>\n<li>Expose fields for titles, meta, alt text, and schema snippets.<\/li>\n<li>Allow image compression on upload and generate responsive sizes.<\/li>\n<\/ul>\n<p>With a friendly editor, website design can evolve weekly without breaking brand consistency.<\/p>\n<\/section>\n<section>\n<h2><span class=\"ez-toc-section\" id=\"Measure_what_matters_after_launch\"><\/span>Measure what matters after launch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Traffic is not success by itself. Measure what moves the business. Tie website design changes to conversions, not vanity metrics.<\/p>\n<ul>\n<li>Lead quality and close rate by channel.<\/li>\n<li>Time to first paint and input delay for key pages.<\/li>\n<li>Form completion rate by device and field.<\/li>\n<li>Scroll depth and CTA click through rate on landing pages.<\/li>\n<\/ul>\n<p>Review weekly for the first month, then monthly. Small, targeted updates keep website design sharp and effective.<\/p>\n<\/section>\n<section>\n<h2><span class=\"ez-toc-section\" id=\"When_to_invest_in_a_full_website_design_vs_a_refresh\"><\/span>When to invest in a full website design vs a refresh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Choose a full rebuild when your stack holds you back or your positioning has changed. Choose a refresh when the brand is strong and UX needs polish.<\/p>\n<ul>\n<li><strong>Rebuild:<\/strong> new brand, new IA, performance issues, major UX debt.<\/li>\n<li><strong>Refresh:<\/strong> copy edits, component tweaks, speed upgrade, small layout changes.<\/li>\n<\/ul>\n<p>Either way, align scope to outcomes. That keeps website design time boxed and ROI focused.<\/p>\n<\/section>\n<section>\n<h2><span class=\"ez-toc-section\" id=\"Maintenance_that_protects_website_design_over_time\"><\/span>Maintenance that protects website design over time<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sites slow down and drift without care. Put maintenance on a schedule so your website design stays fast, secure, and relevant.<\/p>\n<ul>\n<li>Monthly updates to core, plugins, and dependencies.<\/li>\n<li>Automated backups and quick restores tested quarterly.<\/li>\n<li>Performance checks with image compression and caching review.<\/li>\n<li>Security scans and uptime alerts with clear escalation paths.<\/li>\n<\/ul>\n<p>A steady cadence is cheaper than crisis work. This is where Brand Nexus Studios supports many teams with hosting and upkeep while they focus on content.<\/p>\n<\/section>\n<section>\n<h2><span class=\"ez-toc-section\" id=\"Homepage_copy_blocks_that_sharpen_website_design\"><\/span>Homepage copy blocks that sharpen website design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Borrow these copy templates. They are short, direct, and easy to adapt to your niche.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Headline\"><\/span>Headline<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The fastest way to get from problem to result for [audience].<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Subhead\"><\/span>Subhead<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Get a site that loads fast, reads clearly, and converts visitors into customers with less friction.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"CTA\"><\/span>CTA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>See plans and timeline<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Proof_strip\"><\/span>Proof strip<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Trusted by [niche], [niche], and teams at [brand].<\/p>\n<p>Use them as a starting point. The right words make website design work harder with less design effort.<\/p>\n<\/section>\n<section>\n<h2><span class=\"ez-toc-section\" id=\"Common_pitfalls_that_slow_website_design\"><\/span>Common pitfalls that slow website design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Scope creep, late content, heavy plugins, and unclear ownership kill momentum. Plan for these from day one.<\/p>\n<ul>\n<li>Lock scope and change control in writing.<\/li>\n<li>Assign one content owner with authority.<\/li>\n<li>Audit plugins and scripts before install.<\/li>\n<li>Time box rounds of feedback with clear deadlines.<\/li>\n<\/ul>\n<p>Protect the project. Great website design is as much project management as it is pixels and code.<\/p>\n<\/section>\n<section>\n<h2><span class=\"ez-toc-section\" id=\"Mini_checklist_what_to_review_on_every_page\"><\/span>Mini checklist: what to review on every page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Primary goal and CTA visible without scrolling.<\/li>\n<li>Headline that says who it is for and what they get.<\/li>\n<li>Proof element in the first screen.<\/li>\n<li>Scannable copy with short paragraphs and lists.<\/li>\n<li>Optimized images with descriptive alt text.<\/li>\n<li>Internal links that guide the next step.<\/li>\n<li>Speed, accessibility, and analytics verified.<\/li>\n<\/ul>\n<p>Run this list weekly for a month after launch. Small wins compound. That is how website design keeps paying back.<\/p>\n<\/section>\n<section>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Quick answers to common questions about website design and modern builds.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_the_average_cost_of_website_design_for_a_small_business\"><\/span>What is the average cost of website design for a small business?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Most small business projects land between R25,000 and R150,000 depending on scope, features, and integrations. eCommerce often costs more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_long_does_professional_website_design_take\"><\/span>How long does professional website design take?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Expect 4 to 8 weeks for a typical 10 to 15 page build. Content readiness and approvals drive the timeline more than code.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Which_CMS_is_best_for_website_design_in_2025\"><\/span>Which CMS is best for website design in 2025?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>WordPress stays a good balance of control and speed. Headless is great when you need advanced performance or multi channel content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_do_I_measure_ROI_from_a_redesign\"><\/span>How do I measure ROI from a redesign?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Track conversions tied to revenue and compare against your baseline. Use dashboards to see impact by channel and page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do_I_need_maintenance_after_launch\"><\/span>Do I need maintenance after launch?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes. Updates, security, speed checks, and backups protect your investment and keep website design on target.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_makes_a_portfolio_page_convert\"><\/span>What makes a portfolio page convert?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Clear positioning, filterable examples, concise case cards with metrics, and a visible CTA. Fast images matter here too.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_important_is_accessibility\"><\/span>How important is accessibility?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is essential for inclusivity and compliance. Follow WCAG 2.2 and test with keyboard and screen readers during QA.<\/p>\n<\/section>\n<section>\n<h2><span class=\"ez-toc-section\" id=\"References\"><\/span>References<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><a href=\"https:\/\/web.dev\/vitals\/\" target=\"_blank\" rel=\"nofollow noopener\">Google guidance on Core Web Vitals<\/a><\/li>\n<li><a href=\"https:\/\/www.w3.org\/WAI\/standards-guidelines\/wcag\/\" target=\"_blank\" rel=\"noopener\">W3C Web Content Accessibility Guidelines<\/a><\/li>\n<\/ul>\n<\/section>\n<section>\n<figure style=\"margin: 1rem 0;\">\n        <img data-opt-id=452127581  data-opt-src=\"https:\/\/ml7ewxmv24ng.i.optimole.com\/w:1024\/h:1024\/cb:5G8L.116b\/ig:avif\/q:mauto\/id:ae5297231051396b344146addd915726\/directUpload\/Website-Design-CTA-Collage.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%201024%201024%22%20width%3D%221024%22%20height%3D%221024%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%221024%22%20height%3D%221024%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"Collage of website design components with CTA buttons and testimonials\" title=\"Website Design CTA Collage\" loading=\"lazy\" style=\"width:100%;height:auto;\" \/><figcaption>Ready to ship a faster, clearer site that converts.<\/figcaption><\/figure>\n<p>If you want a site that pairs speed with clarity, Brand Nexus Studios can help you plan, design, build, host, and maintain a high converting presence without drama.<\/p>\n<p>Subscribe for more practical guides, drop a comment with your top challenge, share this with your team, or email us at info@brandnexusstudios.co.za to start a conversation.<\/p>\n<\/section>\n<footer>\n<p>Need help with strategy, build, or maintenance? Explore our <a href=\"https:\/\/www.brandnexusstudios.co.za\/website-design-development\/\" target=\"_blank\" rel=\"noopener\">website design and development services<\/a> or get in touch via <a href=\"https:\/\/www.brandnexusstudios.co.za\/contact-us\/\" target=\"_blank\" rel=\"noopener\">contact<\/a>. For performance after launch, consider <a href=\"https:\/\/www.brandnexusstudios.co.za\/seo-services\/\" target=\"_blank\" rel=\"noopener\">SEO support<\/a> and <a href=\"https:\/\/www.brandnexusstudios.co.za\/analytics-reporting\/\" target=\"_blank\" rel=\"noopener\">analytics insights<\/a>.<\/p>\n<\/footer>\n<p>    <!-- Additional images referenced above, ensuring at least 5 total and compressed for page speed --><\/p>\n<figure style=\"margin: 1rem 0;\">\n      <img data-opt-id=434732358  data-opt-src=\"https:\/\/ml7ewxmv24ng.i.optimole.com\/w:1024\/h:1024\/cb:5G8L.116b\/ig:avif\/q:mauto\/id:3e618d1f70c0d43814dd2ce7773d539e\/directUpload\/UI-Component-Library.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%201024%201024%22%20width%3D%221024%22%20height%3D%221024%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%221024%22%20height%3D%221024%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"Minimal UI component set used in website design systems\" title=\"UI Component Library\" loading=\"lazy\" style=\"width:100%;height:auto;\" \/><figcaption>Reusable components keep teams consistent and fast between pages.<\/figcaption><\/figure>\n<\/article>\n<p><\/body><br \/>\n<\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Website Design: 21 Proven Wins For Faster Growth Website Design: 21 Proven Wins For Faster Growth By Morne<\/p>\n","protected":false},"author":1,"featured_media":2763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[143,5],"tags":[796,270,658,576,6,87,1070,420,1101,1102,121,86,39,1104,323,14,1100,118,1103],"class_list":["post-2761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-digital-marketing","tag-accessibility","tag-analytics","tag-caching","tag-case-studies","tag-conversion-rate-optimization","tag-core-web-vitals","tag-design-system","tag-image-compression","tag-information-architecture","tag-portfolio-landing-page","tag-responsive-design","tag-schema-markup","tag-seo","tag-speed-optimization","tag-ui-design","tag-ux-design","tag-web-design-services","tag-website-design","tag-wordpress-design"],"featured_image_urls":{"full":["https:\/\/ml7ewxmv24ng.i.optimole.com\/w:auto\/h:auto\/cb:5G8L.116b\/ig:avif\/q:mauto\/id:e252df55f33dc16f96808037c6238a9b\/directUpload\/Website-Design-Feature-Image.png",1024,1024,false],"thumbnail":["https:\/\/ml7ewxmv24ng.i.optimole.com\/w:auto\/h:auto\/g:ce\/rt:fill\/cb:5G8L.116b\/ig:avif\/q:mauto\/id:e252df55f33dc16f96808037c6238a9b\/directUpload\/Website-Design-Feature-Image.png",150,150,false],"medium":["https:\/\/ml7ewxmv24ng.i.optimole.com\/w:auto\/h:auto\/cb:5G8L.116b\/ig:avif\/q:mauto\/id:e252df55f33dc16f96808037c6238a9b\/directUpload\/Website-Design-Feature-Image.png",300,300,false],"medium_large":["https:\/\/ml7ewxmv24ng.i.optimole.com\/w:auto\/h:auto\/cb:5G8L.116b\/ig:avif\/q:mauto\/id:e252df55f33dc16f96808037c6238a9b\/directUpload\/Website-Design-Feature-Image.png",1024,1024,false],"large":["https:\/\/ml7ewxmv24ng.i.optimole.com\/w:auto\/h:auto\/cb:5G8L.116b\/ig:avif\/q:mauto\/id:e252df55f33dc16f96808037c6238a9b\/directUpload\/Website-Design-Feature-Image.png",640,640,false],"1536x1536":["https:\/\/ml7ewxmv24ng.i.optimole.com\/w:auto\/h:auto\/cb:5G8L.116b\/ig:avif\/q:mauto\/id:e252df55f33dc16f96808037c6238a9b\/directUpload\/Website-Design-Feature-Image.png",1024,1024,false],"2048x2048":["https:\/\/ml7ewxmv24ng.i.optimole.com\/w:auto\/h:auto\/cb:5G8L.116b\/ig:avif\/q:mauto\/id:e252df55f33dc16f96808037c6238a9b\/directUpload\/Website-Design-Feature-Image.png",1024,1024,false],"morenews-large":["https:\/\/ml7ewxmv24ng.i.optimole.com\/w:auto\/h:auto\/g:ce\/rt:fill\/cb:5G8L.116b\/ig:avif\/q:mauto\/id:e252df55f33dc16f96808037c6238a9b\/directUpload\/Website-Design-Feature-Image.png",825,575,false],"morenews-medium":["https:\/\/ml7ewxmv24ng.i.optimole.com\/w:auto\/h:auto\/g:ce\/rt:fill\/cb:5G8L.116b\/ig:avif\/q:mauto\/id:e252df55f33dc16f96808037c6238a9b\/directUpload\/Website-Design-Feature-Image.png",590,410,false]},"author_info":{"info":["Morne de Heer, CEO &amp; Founder of Brand Nexus Studios"]},"category_info":"<a href=\"https:\/\/brandnexusstudios.co.za\/blog\/category\/business\/\" rel=\"category tag\">Business<\/a> <a href=\"https:\/\/brandnexusstudios.co.za\/blog\/category\/digital-marketing\/\" rel=\"category tag\">Digital Marketing<\/a>","tag_info":"Digital Marketing","comment_count":"0","_links":{"self":[{"href":"https:\/\/brandnexusstudios.co.za\/blog\/wp-json\/wp\/v2\/posts\/2761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandnexusstudios.co.za\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandnexusstudios.co.za\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandnexusstudios.co.za\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandnexusstudios.co.za\/blog\/wp-json\/wp\/v2\/comments?post=2761"}],"version-history":[{"count":1,"href":"https:\/\/brandnexusstudios.co.za\/blog\/wp-json\/wp\/v2\/posts\/2761\/revisions"}],"predecessor-version":[{"id":2769,"href":"https:\/\/brandnexusstudios.co.za\/blog\/wp-json\/wp\/v2\/posts\/2761\/revisions\/2769"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandnexusstudios.co.za\/blog\/wp-json\/wp\/v2\/media\/2763"}],"wp:attachment":[{"href":"https:\/\/brandnexusstudios.co.za\/blog\/wp-json\/wp\/v2\/media?parent=2761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandnexusstudios.co.za\/blog\/wp-json\/wp\/v2\/categories?post=2761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandnexusstudios.co.za\/blog\/wp-json\/wp\/v2\/tags?post=2761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}